MyCake was set up in 2007 by ex-biologist and financial consultant Sarah Thelwall, who, after working alongside NESTA, saw the need for an online bookkeeping service for artists and designers.

Since few creatives learn software such as Excel while at college the lack of exposure can lead to a lack of confidence regarding numbers and a preference for visualisations rather than spreadsheets.

MyCake addresses this situation by providing a simple visual bookkeeping system which is now in regular use with hundreds of businesses.

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