Christopher McGinley wins the 2012 Human Centred Design Research Prize

2012 Selection Jury

Mr. Joseph Ferry – Head of Design, InterContinental Hotels Group
Mr. Clive Gee  - Head of External Relations, Brunel University
Prof. Joseph Giacomin – Director Human Centred Design Institute, Brunel University
Prof. Mark Lycett – Deputy Head of School of Information Systems, Brunel University
Mrs. Anna White – CEO and Senior Strategist, Unlockedgroup
Mr. Jamie Young – Head of Design, Technology, Innovation and Behavioural Change projects, RSA
Dr. Mark Young – Reader in Cognitive Ergonomics, Human Centred Design Institute, Brunel University

2012 Jury Statement

The HCD Research Prize selection jury had the great pleasure of judging a varied, creative and highly professional set of entries. The jury would like to extend its congratulations to all the individuals who submitted an entry this year and would like to praise the very high quality and novelty of each of this year’s submissions.

The judging process proceeded along the lines established for this year’s prize, i.e. equal weight was given to the five key criteria of central concept/hypothesis, novelty of approach, novelty of anticipated results, expected impact on the human centred design profession and public engagement strategy adopted.

The winning submission titled “Supporting People-centred Design Through Information and Empathy” of Christopher McGinley was judged by all members of the jury to be the submission of the highest professional quality and to have the greatest potential impact on the human centred design profession. The core framework based on information and empathy, and the novel approaches adopted for enmeshing the framework within the design process, was considered by the jury to be an outstanding example of 21st century design thinking. The jury was particularly impressed by the manner in which communication, empathy and human empowerment permeated the framework. The jury members would like to extend their congratulations to Christopher McGinley and look forward to supporting him in his endeavours to promote the application of his framework within the design community and beyond.

The jury also wishes to praise the second place entry of Arber Shabani titled “Multisensory Interface Design: embedding human hearing and tactile sense for intuitive product experience”. The Jury lauds the practical emphasis on achieving a framework which designers can use when developing product interfaces, and noted that the research addresses the growing interest  regarding the effects of the multisensory stimuli on human perception, cognition, emotion and memory.

Finally, the jury wishes to praise the third place entry of Hojung Kim titled “Conceptual Model of Human centred Software Agent for Online Social Networking” for its highly relevant questioning of the concept of intelligent software agent, and of the tasks which such agents perform. The research addresses growing 21st century concern regarding how much of human decision making and moral positioning is delegated to the artificial agents which act on our behalf, and asks the question of what the best design framework for such agents might be.

2012 SEGD International Symposium

Innovation and collaboration are radically transforming the process and the products of design for the built environment. The second SEGD International Symposium returns to the V&A to celebrate DESIGN • INNOVATION • COLLABORATION. The symposium is being held in conjunction with the V&A's much-anticipated survey of post-war design in Britain, British Design 1948-2012: Innovation in the Modern Age.

Speakers:

David Adjaye, award-winning architect and principal of the Adjaye Group, London. Adjaye's recent and ongoing work includes the Nobel Peace Center in Oslo, the Denver Museum of Contemporary Art, the Moscow School of Management, and the National Museum of African-American History and Culture in Washington, D.C.

Kenneth Grange, founding Pentagram partner and designer of such iconic objects as the Kodak Brownie camera, Parker pens, Kenwood mixers, and London's redesigned black cabs. Grange's work is featured in the V&A's upcoming exhibition British Design 1948-2012: Innovation in the Modern Age.

Malcolm Garrett, RDI, partner and creative director in the London-based communications design group 53K. Perhaps best known for his design work for musicians such as the Buzzcocks, Duran Duran, Simple Minds, and Boy George, his acknowledged passion is design for interactive media.

Rob McIntosh, creative director at frog, whose recent work includes next-generation immersive communication models, driving projects related to the future of connected cities, the digital media sphere, and automotive industries

Mike Dempsey, Studio Dempsey
Paul Traynor, Light Bureau
Georgina von Etzdorf, GvE
Peter Dixon, Prophet
Patricia Austin, Central Saint Martin's
Jason Singh, V&A resident musician and beatboxer Alex McDowell, Minority Report production designer Julia Lohmann, artist

Victoria & Albert Museum
Sackler Centre, Cromwell Road
SW7 2RL, London, United Kingdom
http://www.segd.org/home/index.html#/event/workshops.html

Urbanized (DVD)

Urbanized

Over half the world's population now lives in an urban area and more then three quarters will call a city home by 2050. But while some cities are experiencing explosive growth, others are shrinking. The challenges of balancing housing, mobility, public space, civic engagement, economic development, and environmental policy are fast becoming universal concerns. Urbanized focuses on the design of cities and features some of the world s foremost architects, planners, policymakers, and thinkers including Sir Norman Foster, Rem Koolhaas, Oscar Niemeyer, Amanda Burden, Jan Gehl, Enrique Penalosa, Yung Ho Chang, Alejandro Aravena, Eduardo Paes, Rahul Mehrotra, Ellen Dunham-Jones, James Corner, Bruce Katz, Candy Chang, Edgar Pieterse and Noah Chasin.

Gary Hustwit (Helvetica, Objectified) blends interviews of prominent members of the urban design field with visual footage of cities around the world accompanied by an original score. The film explores an ongoing debate regarding which members of a community should be responsible for designing cities: government officials, architects or the people at large. Hustwit states that by educating viewers about the ways in which urban architecture can affect their daily lives, he hopes they can be both more appreciative and more critical of the urban planning process.

http://www.amazon.com/Urbanized-Sir-Norman-Foster/dp/B005YFGJ8S/ref=sr_1_1?ie...

Designing Business Strategy: Creating Customer-centered, Holistic Strategies and Tactics

Dmi_logo

Design thinkers are increasingly called upon to solve the most challenging issues in business. The new DMI seminar "Designing Business Strategy: Creating customer-centred, holistic strategies and tactics" outlines the key requirements of customer-centred value proposition development and customer-centred business strategy. The seminar covers successful approaches which lead to the discovery of new opportunities and the creation of new value.

http://www.dmi.org/dmi/html/index.htm

Experience-led innovation, the new best practice in industrial design

Experience led innovation adds value by placing people and their experience of a product or a technology at the centre of design and development.

It helps to transform a new technology into a marketable product; it adds competitor advantage (Apple is a great example); and it ensures things are easy to use.

As David Calder, Knowledge Transfer Manager, HeathTech and Medicines KTN says: “Service users, service providers and the technology developers will benefit from the approaches drawn from creative industries to reset their relationships to each other and to learn how ‘user-experience’ can take a prominent role in the design of future care systems.”  

Visit:  http://www.pdesigni.com/features/show/3169?utm_campaign=pdesigni%20newsletter%20February%2028%202012&utm_source=emailCampaign&utm_medium=email

Image003

Brand Bible: the complete guide to building, designing, and sustaining brands

Brand_bible

Brand Bible examines all aspects of branding from its early beginnings in the Elizabethan era to its modern apotheosis. The book features interviews with leading designers and brand strategists including Michael Bierut (Pentagram), Matteo Bologna (Mucca Design), Christine Mau (Kimberly-Clark), and Steff Geissbuhler (C&G Partners). Corporate case studies include Apple, Coca-Cola, Disney, Google, Lacoste, Martha Stewart, MTV, Oprah, Playboy, Procter&Gamble and Starbucks.

 

http://www.amazon.com/gp/product/159253726X/?tag=dexigner-20

Creating Safe Places to Live Through Design

A multi-year study funded by the Home Office investigated the design features of high density urban housing developments and identified where poor design can lead to an increase in crime, anti-social behaviour and neighbour disputes. Three areas of the UK were analysed: Greater Manchester, Kent and West Midlands. The researchers conducted site visits to map design features and layouts, examined recorded crime, and interviewed neighbourhood policing teams and crime prevention design advisors. Design features which were identified as key to watch out for were:

- large rear parking courts
- paths and spaces that are not overlooked
- poorly-designed corner properties
- relying on gating a development as the only means to deliver security
- 'leaky' cul-de-sacs which have pedestrian access between them

 

http://www.designcouncil.org.uk/crimeresearch

Taxonomy of Experience (TOE) is Applied to the Mobile Phone Touch Screen

Experience_framework

User experience is one of the key elements of mobile phone design, and in recent years has received much attention in the HCI community. While many researchers transform user experience into quantitative data, Coxon’s Taxonomy of Experience (ToE), and its analytic approach of SEEing, uncover an understanding of the experience through qualitative analysis. The nine steps of the SEEing process clarify the experience by transforming and synthesising the user’s verbal commentary and ends into super-ordinary metaphors.

New research describes the application of the ToE-SEEing methodology to a touch screen mobile phone. ToE was applied to capture the experience of trialling an unfamiliar touch screen mobile phone. The research results suggest the benefits of ToE in the mobile telephony application, and highlight the importance of understanding user experience before touch screen design begins.

http://wi.hexagram.ca/?p=71

Design-Driven Innovation

Verganti

Roberto Verganti suggests that innovation does not occur from within the existing market, but instead from a vision about possible new meanings which customers did not ask for, but which they fall in love with once experienced.

Verganti suggests that innovation requires getting close to “interpreters”, those individuals who share the vision, deeply understand it, and shape the market.

http://www.designdriveninnovation.com